People no longer have faith in God as well as in themselves. When Jack, after shooting Mr. Gray, asks a nun on how the Church views heaven, we find out that nuns are just an image for women who like to live in a monastery and give hope to non-believers. People also have no faith in themselves. They are completely unable to choose their image based on insight, so they have to go to malls to get dome help from the most famous/’unique’ brands (you are what you buy). Americans in the book are pictured as a lost nation that has lost its soul and any kind of religion apart from consumerism. Fame is the only way to escape the randomness of death, and the means of achieving fame can be almost any. Life is important only when it is featured on the TV, the rest simply is not worth paying attention.